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Time’s Bryan Walsh weighs in on Al Gore’s “We” Campaign.  Translating his review review into a numerical score, I estimate he gives it between a 5 and a 6.

Given Time’s support for an activist green agenda, I would have expected a better rating from the magazine’s environmental reporter.  However, his criticism of the campaign ties in nicely with the findings of the Forrester study I referenced earlier — namely it doesn’t make the case for significant change in lifestyles (which Americans are not predisposed to do so far) nor does it have a call to action for those who aren’t already predisposed to Gore’s “act now or else” message.

In addition, the fact that the one specific example referenced in the article talks about ad with Pat Robertson and Al Sharpton, two long irrelevant charlatans whose heyday was in the 1980s, demonstrates that the campaign has problems beyond just “the ask.”

Update:  Google’s Eric Schmidt offered his own plan to solve global warming on September 8.  You can read Matt Nauman’s story in the San Jose Mercury News here.  I won’t comment on the merits of the plan, but the key sentence in the story is here:

The fight against global warming is a big deal, Schmidt said, and he doesn’t understand why more people don’t realize it.

Bad or misguided PR campaigns, perhaps…