Jun 08
McKinsey Quarterly on the New PR
by Greg Stanko
Category: Corporate Affairs, Issue Management, Public Affairs
For most PR professionals, there is nothing earth shattering in this piece from McKinsey Quarterly (free registration required). However, it is refreshing to see other business professionals reiterate many of the same things that companies such as Ogilvy PR attempt to sell into the c-suite.
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June 16th, 2009 at 8:48 am
Some of the remarks about PR’s need to reform in McKinsey Quarterly journal (Rebuilding corporate reputations) are OK if hackneyed. But the wider thesis is very shaky. Here’s why:
http://paulseaman.eu/2009/06/mckinsey-spins-pr-badly-ouch/
June 16th, 2009 at 9:24 am
Paul:
Thanks for your comments. The reason I liked the McKinsey article is that while the article is not perfect, it does speak to the need to reach out to other groups on a regular basis. Working in Washington, I can attest that there a lot of companies that get themselves in trouble because they still think that their lobbyists can talk to key Members of Congress and solve their problem. There is still an unwillingness to engage with NGOs (broadly defined) often until is too late. If McKinsey can convince some to coordinate their public relations and lobbying activities, then that will make our jobs easier.