Jun 08
McKinsey Quarterly on the New PR
by Greg Stanko
Category: Corporate Affairs, Issue Management, Public Affairs
For most PR professionals, there is nothing earth shattering in this piece from McKinsey Quarterly (free registration required). However, it is refreshing to see other business professionals reiterate many of the same things that companies such as Ogilvy PR attempt to sell into the c-suite.
Blog Network
Favorite Blogs
- CNET: Surveillance State
- Conservative Blog
- DCist
- FT: Tech Blog
- Hotline: On Call
- NBC: First Read
- New York Times: Freakonomics
- Ogilvy Public Relations Worldwide
- PBS: Marc Glaser
- Politico: Jonathan Martin
- PR Newser
- Stu Rothenberg
- Talking Points Memo
- The Atlantic: Marc Ambinder
- The Washington Note
- Time: The Page (Mark Halprin)
- TPM Muckraker
- TV Newser
- Washington Post: The Fix
- Wired: Threat Level
- WSJ: Washington Wire
- CNN: Political Ticker
- Consumerist
- FishBowl DC
- Google Public Policy Blog
- National Journal: Tech Daily Dose
- New York Times: Dealbook
- New York Times: The Caucus
- Parker & Partners Blog
- Politico: Ben Smith
- Politico: Matt Cooper
- Real Clear Politics
- Taegan Goddard's Political Wire
- The Atlantic: James Fallows
- The Huffington Post
- Time: Swampland
- TNR: The Plank
- Tribune: Swamp Politics
- Washington Post: Steve Mufson
- Washington Post: The Trail
- WSJ: Environmental Capital
CATEGORIES
- 2008 election (11)
- 2010 election (6)
- Congress (11)
- Corporate Affairs (24)
- Crisis Management (5)
- health care (4)
- International Affairs (12)
- Issue Management (41)
- Public Affairs (188)
- White House (5)
TAGS
- 2010 elections
- bill o'reilly
- budget deficit
- cable news
- california
- Cecilia
- CNN
- comcast
- Department of Defense
- economy
- Fox News
- global warming
- health care
- Healthcare
- Heath Reform
- john birch society
- know nothings
- latina
- lpga
- MSNBC
- NASCAR
- National Security
- nba
- Newspaper
- nfl
- nhl
- npsl
- Obama
- olbermann
- Op-ed
- Policymaking
- politics and branding
- Public Affairs
- Social Media
- sponsorships
- swine flu
- tea party
- wnba
- wps
- wta
RECENT POSTS
- The Year of Political Risk
- Ms. Cecilia Muñoz sí puede
- State of the Union Address an Opportunity for President Obama to Break Through the Media Clutter
- A Tea Party By Any Other Name…
- Off With Their Heads
Storify: Social@Ogilvy Wednesday Word on Social 5.9.12
NETWORK FEED
- Introducing OgilvyEngage
- Yahoo's CEO And The Modern Believability Crisis
- 5 Links to Help You Navigate Government Social Media Guidelines
- The 7 Types of Facebook Wall Content to Build Relationships
- The Quality of the Conversation on Facebook Matters
- The Quality of the Conversation on Facebook Matters
- Job Opportunities: Social@Ogilvy Asia
- Fink and Broadbent present update to David Ogilvy’s advertising insights
- Korea: April Social Media News Update
- Want to be smarter? Try dressing like a doctor.
- Updated: Facebook Asia Stats Infographic
- Just-in-time or Too-little-too-late in Social in Mexico? - The Agency Side
- Twitter’s Way Forward: Analytics and Interest Graphs
- Pass First–On and Off the Court
- China’s Online Dating Booms, To Reduce Choice
June 16th, 2009 at 8:48 am
Some of the remarks about PR’s need to reform in McKinsey Quarterly journal (Rebuilding corporate reputations) are OK if hackneyed. But the wider thesis is very shaky. Here’s why:
http://paulseaman.eu/2009/06/mckinsey-spins-pr-badly-ouch/
June 16th, 2009 at 9:24 am
Paul:
Thanks for your comments. The reason I liked the McKinsey article is that while the article is not perfect, it does speak to the need to reach out to other groups on a regular basis. Working in Washington, I can attest that there a lot of companies that get themselves in trouble because they still think that their lobbyists can talk to key Members of Congress and solve their problem. There is still an unwillingness to engage with NGOs (broadly defined) often until is too late. If McKinsey can convince some to coordinate their public relations and lobbying activities, then that will make our jobs easier.
July 3rd, 2011 at 1:37 am
This site has got a lot of very useful things on it! Cheers for assisting me!