360DigitalInfluence

Yesterday, the New York Times‘ Doug Quenqua had an interesting piece on dead blogs.  Included in the piece was a statistic from Technorati:

[O]nly 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.

Now admittedly, many of these blogs are personal blogs, not corporate ones, but I am sure that there a fair number of those too.  This leads to an interesting question about how does a company handle a dead corporate blog?  It could be that the blogger was promoted, transfered to a new job inside or outside the company, retired or terminated.  Or it could just be that the blogger ran out of things to say.  But in any case, what does a company do?  For example, what will General Motors do when Bob Lutz retires?

Have an opinion?  Let us know.